BABA COFFEE: Redefining Take-out Coffee with Innovative Design

Revolutionizing the Beverage Industry with Woongjin Food Design Team

Caramel Affogato, one of the highlights of BABA COFFEE, is a delightful blend of dark espresso, gelato, and caramel. What sets it apart is the realistic representation of the toppings, such as fresh gelato and nut products. The design maximizes the dark espresso bubbles, creating the illusion that the coffee has just been poured. This attention to detail and commitment to authenticity make Caramel Affogato a standout choice for coffee enthusiasts.

Skinny Latte, another masterpiece from BABA COFFEE, focuses on providing a low-calorie latte option without compromising on taste. The design draws inspiration from skinny jeans, with a tag and back pocket incorporated into the packaging. This clever branding strategy emphasizes the unique identity of the product. The milk bubbles are carefully crafted to ensure that despite being low-calorie, the latte still delivers a rich and satisfying taste.

Utilizing PET technology, BABA COFFEE achieves a sleek and modern look. With dimensions of 66 mm x 146 mm, the design is compact and convenient for on-the-go coffee lovers. The Woongjin Food Design Team has successfully combined aesthetics and functionality to create a truly remarkable take-out coffee experience.

The BABA COFFEE project, led by the talented Woongjin Food Design Team, began in March 2011 in South Korea. The team, consisting of Jin-gue Choi, Sang-hee Lee, In-sung Heo, Shinyoung Back, You-na Lee, and DPULSE (Myung-hoon An), worked tirelessly to bring this innovative design to life.

This exceptional design has not gone unnoticed. BABA COFFEE was awarded the prestigious Silver A' Design Award in 2012. This recognition is a testament to the team's outstanding expertise, innovation, and artistic skill. The design showcases a remarkable level of excellence, evoking positive feelings, amazement, and wonder.

BABA COFFEE is more than just a take-out coffee; it is a testament to the power of design in enhancing the everyday experiences of coffee enthusiasts. With its unique properties, innovative technology, and award-winning design, BABA COFFEE is revolutionizing the beverage industry one cup at a time.